
THE HIGHWAY ONE SERIES PRESENT
A.I. + ME
An Executive Sanctuary in the Era of AI
February 24-27


highly curated experience for a small group of leaders
As artificial intelligence reshapes every system of work, the greatest competitive advantage is no longer technological — it is human. The Human Advantage is an immersive executive retreat designed to help leades rethink how trust, influence, and relationship strategy function in a world increasingly mediated by machines.
Hosted along the Santa Cruz coastline, the experience blends high-level dialogue, reflective practices in nature, and intimate dining by a Michelin-starred chef to create space for insight that does not happen in boardrooms. You’ll leave with language, frameworks, and embodied clarity for leading people not just systems — in the age of AI.

FACILITATOR
STEVE FORTUNATO

Steve Fortunato, founder/CEO of Hospitality Collaborative and author of “The Urgent Recovery of Hospitality,” has spent 30+ years revolutionizing how businesses create meaningful connections. His Los Angeles-based ventures—roomforty, Fig House, The Harper—exemplify his Host Mindset™ philosophy: making others feel valued is the foundation of sustainable success.
From serving American Presidents to cultural icons in acclaimed venues, Steve proves that virtuous hospitality creates transformative cycles of generosity. His keynotes and executive retreats help leaders shift from extracting to creating value, offering hospitality as the antidote to modern business challenges.
FACILITATOR
SASHA STRAUSS

Sasha Strauss is a brand strategist, professor, and trusted advisor helping leaders clarify identity, influence, and trust in moments of change. Founder of Innovation Protocol, he advises global enterprises and founder-led companies on brand strategy, leadership presence, and cultural alignment, while teaching at leading business schools. In the age of AI, Sasha’s work centers on a clear belief: technology may scale capability, but character scales influence.
His sessions help leaders understand how their values, voice, and judgment become the true differentiators when machines do the work.

TO REQUEST AN INVITATION OR FOR MORE INFORMATION PLEASE
$6250 PER PERSON OR
$25K FOR YOUR TEAM OF 4

