SALES KEYNOTE
HOW CAN I
HELP YOU?

How a host mindsetTM can drive sales in an increasingly competitive landscape
Selling in today’s market is more challenging than it ever has been before. Our customers are barraged with options, skeptical that their interests are a priority, and struggling to find the confidence to make the choice we’re looking for.
Only by applying a host mindsetTM, do unconvinced prospects become trusting clients that feel authentically valued. This alone enables us to achieve our highest level of performance and success.
The Urgent Recovery of Hospitality gives us hope for ourselves and for our society while challenging our approach to success and to relationships.
PAUL BOLLES-BEAVEN, Former Managing Director of Union Square Hospitality Group

How can today’s sales force stand out in a fever-pitch crowd, shouting for attention? How can they win a client’s trust and their business in a world of bots and auto-replies? Sure, AI and a new tech stack may help us feel like we’re doing more, but only when we unlock the power of treating the people we serve as our guests can we achieve our highest level of performance and success.
This is what happens when we become a true host and discover the power of connecting hospitality and sales. Steve Fortunato has spent decades in hospitality as the founder and CEO of roomforty, hosting presidents, a-list celebrates, and thousands of weddings and once-in-a-lifetime occasions. Being chosen to host high stakes events, required Steve to create an attuned approach to sales, winning the trust of hundreds of thousands clients. The secret was applying what he’d mastered in execution, to conversion, and thinking like a host when selling his services.
He has uncovered what separates great experiences where people feel like true guests and develop a deep sense of trust from those who feel disconnected and transactional.
He has distilled his learnings into a framework he calls the Cycle of Virtuous Hospitality; a guide to creating incredible experiences where the people we serve feel at home and are enabled to be the best they can be. Steve’s guide has been shared with category sales teams, helping their leaders honor those they serve, earn the respect of their team, and foster a culture of celebration and improvement.
Sales leaders leave Steve’s sessions with a renewed sense of optimism and excitement, and the exact steps they need to be as effective as they dreamed they could be.

WHAT AUDIENCES COME AWAY WITH:
A Host MindsetTM to Instantly Build Trust
Simple, everyday tactics to help uncertain prospects feel valued and confident in their decisions.
Easy Ways to Boost Team Performance and Morale
Straightforward strategies to foster a respectful, service-oriented culture that supports high-impact results.
The Cycle of Virtuous Hospitality
A clear, step-by-step framework for turning transactional encounters into genuine, lasting relationships.
Immediate Actions for Long-Term Growth
Ready-to-use techniques to start elevating client experiences and expanding your sales impact right away.
Proven Methods to Stand Out in a Crowded Market
Practical tips for infusing a hospitality-first approach that differentiates you from the competition.
COMPANIES TRANSFORMED


































